CREATIVE DIRECTION, IDENTITY

Ceviche, Special Order.

MIXTO

Commissioned by Nido to create the identity for Mixto. The key objective was to capture the essence in a simple way. A sans serif typeface was chosen to feel contemporary. We decided on the fish symbology for an instant connection with their audience.

CREDITS

Studio: Arkedesso Design Group
Client: Nido / Carlos Niteo

My Role: Ideation, Design, Art Direction