Experience
 

Studio-A at  Apple
Worldwide Image Content Producer, Interactive
2026 – Present

Image content producer embedded within Apple Marcom's marketing organization, managing the planning, scheduling, and delivery of product imagery that supports global launches across apple.com and marketing channels. Oversee production timing for assets across concurrent projects, partnering with creative directors, art directors, designers, graphic production, and clearance teams to keep every asset on track for launch. Serve as the connective point between image creation and graphic production, identifying timing risk early, aligning stakeholders around shared milestones, and ensuring assets arrive cleared, approved, and ready for handoff.

Key Projects: Apple.com

Studio-A at  Apple
Graphic Production Lead, Interactive
2020 – 2026

Embedded creative producer and interactive production lead within Apple's marketing organization for 6+ years, directing cross-functional production operations behind global product launches, keynote campaigns, and high-visibility digital marketing experiences across apple.com, including ownership of the homepage, one of the highest-traffic and most frequently updated digital marketing platforms globally. Partnered with creative directors, art directors, designers, engineers, QA, localization, and business affairs to deliver polished launch experiences under aggressive timelines and complex global release schedules, defining project scopes, managing resource allocation, identifying risk, and serving as the operational anchor between creative vision and technical execution across multi-disciplinary stakeholder teams.

Owned full-cycle production management for interactive product imagery, modular web experiences, launch assets, and scalable campaign systems spanning multiple simultaneous releases, including homepage campaigns aligned with product launches and seasonal initiatives. Built and maintained production frameworks, asset governance systems, design system methodologies, and localization pipelines that made recurring launches repeatable, streamlining creative-to-engineering handoffs, improving operational efficiency, and enabling teams to scale without sacrificing Apple's standard of craft, consistency, and operational excellence across localized global markets.

Key Projects: Apple.com, Event Campaign Development, Design Systems, Iconographic / Glyph Library, iPhone, iPad, Mac, AppleTV

SoundHound
Sr. Designer
2016 – 2020

Led marketing design and brand development across multiple product lines and partnership channels for a fast-growing AI audio technology company. Collaborated with product, UI/UX, and business development teams to deliver design solutions spanning digital, print, and multimedia touchpoints from concept through final release, ensuring design decisions served both user experience goals and go-to-market strategy.

Built and managed the company's multimedia content production infrastructure for internal communications, external promotional content, product marketing, and recruiting. Developed reusable asset systems, managed digital asset libraries, created production schedules, and coordinated deliverables across concurrent enterprise-wide projects to support consistent, scalable creative output across the organization.

Key Projects: SoundHound 7.8 – 8.x, Hound App, Houndify Platform, Mercedes-Benz Partnership

GoPro
Sr. Designer
2015 – 2016

Directed retail packaging design for GoPro's flagship consumer product line including HERO4, HERO5, and Karma Drone, delivering packaging systems used across global retail distribution channels. Collaborated with product and marketing teams to develop solutions that balanced brand consistency, retail shelf impact, and manufacturing requirements at scale.

Managed and expanded large-scale product image libraries and production asset repositories supporting worldwide go-to-market operations. Oversaw quality and consistency of packaging deliverables across multiple concurrent product launches, ensuring alignment with GoPro's global brand standards across high-volume retail environments.

Key Projects: HERO4, Session, HERO5, Karma Drone, GoPro Care, Mounts & Accessories

Rev One Design
Sr. Designer
2014 – 2015

Delivered creative production across brand identity, packaging, digital, and print for a diverse client portfolio spanning multiple industries. Developed corporate branding and identity systems, product packaging, web layouts, icon systems, and a broad range of client collateral including brochures, newsletters, manuals, and reference guides, partnering directly with clients to translate business objectives into cohesive visual systems across every customer touchpoint.

Managed product photography and image retouching workflows to support client marketing and communications needs. Specialized in multi-discipline design execution, brand identity development, client-facing creative leadership, and delivering polished production-ready assets across both digital and print channels.

Key Projects: Genentech Partnership Branding, USCS Identity, Petco, Google Play

Monster Products
Sr. Designer
2012 – 2014

Led design across product packaging, print marketing, and retail environments for a globally recognized consumer electronics and lifestyle brand. Developed and executed creative systems spanning product packaging, booklets, literature, tradeshow campaign materials, point-of-purchase signage, and on-product graphics, collaborating with marketing and product teams to ensure visual consistency and brand alignment across a high volume of concurrent deliverables under tight production timelines.

Oversaw lifestyle photography art direction and managed complex image manipulation and post-production workflows to support retail, e-commerce, and campaign asset needs. Specialized in consumer product packaging, retail marketing design, high-volume print production, and lifestyle photography art direction within a globally distributed brand environment.

Key Projects: Adidas Originals, Diesel, iHeartRadio, DNA, iSport, EA Sports, Chanel, Viacom, MTV, Soundstage

Sol Republic
Designer
2012

Supported marketing and product design across digital campaigns, packaging, and event promotions for a fast-growing consumer headphone brand. Collaborated with marketing teams to develop graphics and visual assets that maintained brand consistency across retail, digital, and live event touchpoints, executing social media campaign production, product photography, and image retouching workflows to deliver polished on-brand visuals across multiple channels.

Key Projects: Michael Phelps USA Olympic edition headphones, Deadmau5, Remix Tracks, 100 Days social ad campaign

NPI 
Sr. Designer
2008 – 2011

Oversaw information architecture and visual interface design across integrated marketing communications for a specialized engineering and thermal solutions company. Designed and developed identity systems, direct mail campaigns, corporate ID materials, banners, brochures, and e-newsletters supporting new product introduction initiatives across multiple business units, translating complex technical product information into clear, visually compelling materials for engineering and enterprise audiences.

Maintained consistent brand standards across all customer-facing touchpoints while managing production workflows across concurrent multi-channel campaigns. Specialized in B2B marketing design, technical product communications, identity systems development, and delivering cohesive visual standards within a highly specialized industrial brand environment.

Key Projects: NASA Tech, Professional Sound, Control Design, Electrical Solutions, World Oil,

What The People I've Worked With Say
 

Kimme Ho
Product Launch Manager
 Apple
2026

I had the privilege of working with Noel for four years on some of the most demanding, high-visibility projects. Throughout that time, he consistently brought a positive attitude and a willingness to take on any challenge, no matter how unexpected or complex. Noel is dedicated to his team, and that shows not only in the quality of his work but also in the strong relationships he builds. Even in the most hectic moments, he always delivered great results and made a point to check in with others, offering support wherever it was needed. He is that colleague that truly cares about the work and the people around him and any team would be so lucky to have Noel on board.

Hannah Ford
Managing Director, Studios
2023

I highly recommend Noel for any graphic production or team leadership role. He consistently impressed me with the passion he brought to his work, the support he showed for his team, and his unwavering commitment to excellence. Noel was always willing to learn, listen to feedback, and answer any questions I had. His positive attitude made our collaborations enjoyable and productive, and I certainly hope our paths cross again in the future.

Bonnie Park
Senior Interactive Producer
 Apple
2026

I've worked with Noel across many launches and cross-functional projects at Apple, and he is truly one of the most talented, dependable, and genuinely kind people I've had the chance to work with. As an Interactive Graphic Production Team Lead, Noel contributed across an incredible range of work spanning launch events, homepage initiatives, design systems, glyph and iconography development, and large-scale operational efforts across multiple lines of business. He brought a huge amount of care, precision, and thoughtfulness to everything he touched, and was someone teams naturally trusted and relied on. What stood out most to me was how consistently supportive and collaborative he was, even during the most demanding launches. No matter how busy things got, Noel was always willing to jump in, help problem solve, support teammates, and do it all with patience and positivity. He had a calming presence that made high-pressure environments feel more manageable, and he was seriously loved by everyone he worked with. Beyond being incredibly talented at what he does, Noel is just a genuinely good person. He made people feel supported, respected, and valued, and that kind of impact goes far beyond the work itself.

Ian Andal
Director
Mimosa Networks
2015

Ferdinand-Noel could handle just about anything you throw at him -- and then some. Whether it's design, photography, or retouching, he excels at it. He does a great job analyzing and doing research on his projects, making sure for the best possible outcome. He clearly understands the brand, audience and products. Running a lean operation, he always comes in with a positive attitude and exceeds expectations. Even during hectic times, he always manages to keep his cool and crank out world-class creative. Noel is a talented designer you want on your team.

Sikeli Cama
Graphic Production 
WPP @ 
2026

I am pleased to recommend Noel Bacani for a role in Graphic Production and Design. I've had the opportunity to work closely with Noel while employed under contract with Apple, and have consistently been impressed by both his technical skill and his thoughtful approach to design systems solutions. Noel brings a strong command in Graphic Production, with a clear understanding of how to build scalable, consistent, and user-centered frameworks. He has a talent for balancing structure with flexibility-ensuring systems are robust while still empowering creative expression across teams. His work has contributed to more cohesive product experiences and improved collaboration between design and production. In addition to his production expertise, Noel has demonstrated excellence in many Apple event launches for their latest products. He is highly organized, detail-oriented, and capable of managing complex timelines while maintaining a high standard of visual and functional quality. His ability to execute under pressure while keeping user experience at the forefront is a significant strength. Noel also has a sharp eye for visual detail, particularly in iconography and glyph design across apple.com. His work in this area reflects precision, consistency, and a deep understanding of how small elements contribute to the overall user experience. He creates assets that are not only visually compelling but also highly functional within broader systems. Beyond his technical skills, Noel is a collaborative and reliable team leader. He communicates clearly, welcomes feedback, and contributes positively to team dynamics. He approaches challenges with curiosity and professionalism, making him someone others enjoy working with.

Thorsten Bechtoldt
Design & Delivery
 Apple
2021

It was a pleasure working with Noel. He demonstrates great work ethic and resiliency through simple, intermediate and highly complex challenges and initiatives. He portrayed great leadership and maintained a healthy dynamic throughout his team. He is polite and very professional in his role and as a human!

Brittany Sorensen
Partner Marketing
Google
2015

I've worked with Ferdinand a great deal and he has been a tremendous asset for me and the rest of the Marketing team. We've worked together on numerous large branding projects whether it be for trade show events such as CES or collateral for our partnership projects such as VH1, Complex Magazine, or Headphones for Hope. He has helped design logos, create print and digital ads for major product launches at retail and advertisements through our major partners. His attention to detail is unparalleled and I always appreciate his creative input, he is aware of how to design in a way that keeps our audience engaged while also adhering to strict brand guidelines. Ferdinand has the ability to take a small, vague concept and develop it into something powerful.

Ryan Notch
Producer
 Apple
2014

Ferdinand was truly a pleasure to work with and an amazing asset to the team. He was able to turn around substantial projects in a very tight timeline. Ferdinand is constantly looking to improve his skill set and learn more about his craft. This appetite for improvement will serve him well at any future company. 

Regina Atoigue
Project Manager, Design Systems
AKQA
2026

Unicorn hire!! I've had the utmost pleasure working with Noel while supporting the Apple Framework and Design Systems team. Noel is a design professional, subject matter expert who understands the ecosystem needed to support a high-volume web production environment. What I appreciate most about Noel is his ability to actively listen and ask the pertinent questions to best solve specific problems. Noel is also a joy to work with - always positive and wanting to engage to identify how best to support you. I miss working with Noel and know that any team that has the opportunity to work with him will thoroughly enjoy his professionalism and strong work ethic.

Chuck Poling
Global Copy Writer
2016

Ferdinand's combination of artistry and technical expertise is a great asset to any creative organization. He's an excellent graphic artist and photographer, but his greatest skill may be his resourcefulness. Whatever it takes to get the job done, he'll do it intelligently and diligently.

Donerik Dela Cruz
Creative Director
Autograph Creative & Consultancy
2020

Ferdinand is your modern day Swiss Army Knife. His many talents and design prowess translates to success stories across the board. From design to professional photography, Ferdinand has always met my creative endeavors-always providing fresh concepts and always giving 110% for the benefit of the team and company. His work and ideas speak volumes and his propensity to go the extra mile will carry him even further in his career. 

Trevor Dawson
Creative Director
Firewood
2015

I partnered with Ferdinand on many projects over the course of several months. Ferdinand is a talented graphic designer, but his depth as a creative professional runs far deeper than graphic design alone. Ferdinand’s technical dexterity includes audio, digital, photography and web, to name a few. Complimenting his suite of technical aptitude, Ferdinand also maintains excellent poise under pressure. He is dedicated to his craft and loyal to his team, a wonderful creative talent and a great person.

Trupthi Reddy
Director of Content Marketing
SoundHound Inc.
2020

Noel brings a fresh and creative lens to everything he does. In my time working with him, I was impressed by his thoughtful approach to any project—from understanding the goals and objectives, to helping produce beautiful and human campaigns / projects / assets. Noel’s ability to juggle multiple projects with his unique design aesthetic helped us make many of our new campaigns visually exciting and engaging, especially on our social media channels. He was incredibly easy to work with and is open-minded and flexible. His fantastic photography skills and commitment to make himself available were greatly appreciated by the content team. I hope he always keeps his can-do attitude and love of learning new things.

Joshua Love
Production Artist
Rev One Design
2015

I have been fortunate to work with Ferdinand-Noel on multiple projects, from pharmaceuticals to consumer electronics, and I don't know any other designer with both a broad base of skills and a healthy, can-do attitude when attacking projects. Ferdinand has been key in developing packaging and identity that is both creative but still fits within a major brand's overall look and feel. He brings much to the table, whether leading a design project, taking lifestyle photography, or contributing to brand development. Finally, Ferdinand maintains his cool under high pressure situations better than anyone I know, a skill that is key in our line of work. Ferdinand is a valuable asset to any organization he works for, and I look forward to working with him in the future.

Ratha Nou
Motion Designer
Stablished Projects
2013

Noel stands out because every time he presents himself, it's always with a positive attitude, followed by a full-circle understanding of not just designing, but how to strategically follow through with a campaign. I've witnessed Noel's creative process in being thorough, consistent, and determined to get better everyday as a creative.

Shannon Serbe
GEO Content Producer
 Apple
2013

Ferdinand-Noel is one of the most talented graphic designers I have had the privilege to work with. He has an ingenious design skill with great attention to detail. His work is extremely reliable and consistently delivers on schedule. He has helped to create a series of effective campaigns for numerous collaborative artists for various showcases and conferences such as: SXSW, CES, Coachella, multiple Viacom events, AXS TV etc. His creative design performance yields outstanding results making it clear that he strives for success.

Keelin Toal
Social Media Marketing
2020

Noel was an absolute joy to work with! I have been beyond impressed with his creative eye and general excitement to take on any task. Any time I required design / photography for various social media channels, or even a creative perspective on something new I wanted to try, Noel absolutely knocked it out of the park!

Jonas Pauliukonis
Demand Gen Account-Based Marketing & Growth
SoundHound Inc.
2020

Noel was a pleasure to work with throughout his tenure at SH Inc. From the time of his onboarding, I was immediately impressed by his professional experience and creativity. When we worked together on marketing and advertising assets he always approached projects with an open and collaborative mindset. Noel combined design with critical thinking in his explorations and demonstrated a curiosity and eagerness to grow. Any organization and team should count itself lucky to benefit from Noel's talents and energy.

Aleksey Leybin
Art Director
Meta
2015

I had the privilege of working with Noel on various web projects, creating a unified brand vision across all channels, and I learned he was a modern day Renaissance man. Photography, video creation editing, brand identity, UI and responsive web design he can do it all with a big smile on his face. While some creatives think in device specific executions Noel creates beautiful content thats works across all platform. And in my experience that is a sign of a true professional, one who has the passion and skills to succeed.

Jonah Probell
IP Strategist
2020

Noel is an incredibly unique designer. His insight on branding and efforts in ideation and creative execution helped to elevate company-wide initiatives including a special internal project to promote patents / inventions. The results were a high-end branding system that has extended to various print collateral and branded-goods. His creative work has become easily recognizable and a valuable intellectual asset for the company.

David Ngo
Content Copywriter
2020

Noel’s work in design and photography, has always been spot on. He’s 100% a team player, and will help lift others up during the challenging phases of any projects, big or small. My experience working with him has been impeccable, and he is always ready to share his insights and expertise regarding large-scale graphics and visuals. You won’t find his level of diligence and attention to detail among many people.

Colin Piper
Sr. Manager
Autodesk
2013

I've hired Noel to shoot multiple events for us and highly recommend his work as a photographer. During each event he captured the whole package - from overall mood to specific details - and was able to produce great results within difficult lighting conditions. He has been a pleasure to work with - punctual, professional, and reliable.

Kyle Pierce
Business Development
YouTube / Google Play
2011

I have come to Ferdinand-Noel for a number of projects this past year. Every single time I have walked away with my expectations exceeded. I work under strict deadlines at times so working with others who are concerned with punctuality is a must. The best part about working with Ferdinand-Noel, aside from wonderfully creative work, is the fact that I did not have to follow up with him once about getting the work done and for me this is priceless.

Michael Marks
Lead Program Manager
 Apple
2015

As a leading member of the design team, he remained reliable–working diligently on multiple high-level projects even amid fast-paced requests that required immediate attention. His creative abilities range from art direction to detailed design and includes a keen eye for photography. He is a strategic thinker, keeping the audience in mind, with a focus on the product and brand experience.

Alisha Roeder
Creative Director
One East Design
2011

I had the pleasure of working with Noel on a multitude of projects ranging from design and layout, to photography. He has a keen eye for composition and detail, capturing photos in the manner they need to be portrayed. Noel was a fantastic resource when it came to technical knowledge regarding the appropriate cameras/lenses needed for different situations, lighting, and composition. With regard to design, he thinks outside the box and understands his clients' needs. Noel effectively incorporates feedback from clients in all his work, and does so in a positive manner. Anyone working with Noel would benefit immensely by his easy-going nature and willingness to be a team player. He truly goes above and beyond to provide the best.