Experience

Apple
Graphic Production Design Lead
2020 – Present

Produce pixel perfect optimized product imagery, graphics and UI elements on interactive platforms. Project manage and lead a team specializing in web development prep collabortating directly with producers, content publishers, QA, localization and international teams to meet project goals.

Key Projects: Apple.com

SoundHound
Sr. Designer
2016 – 2020

Designed marketing collateral for various products and channels • Designed and developed brand style guidelines for sub-brands and partnership works • Partnered with product development on UI & UX projects from concept to final release • Create and develop multimedia (audio/video) record/edit content for partnership stories, internal company announcements, external promotional social videos, product marketing, recruiting, and other enterprise-wide projects • Develop production schedules and manage photo/video library

Key Projects: SoundHound 7.8 – 8.x, Hound App, Houndify Platform, Mercedes-Benz Partnership

GoPro
Sr. Designer
2015 – 2016

Designed product packaging for various products– cameras, mounts, accessories including retail graphics, enclosure cards, cross-sell inserts, hangtags, header cards • Developed on-brand marketable creative solutions from conception to retail • Organized and maintain graphic images and project assets

Key Projects: HERO4, Session, HERO5, Karma Drone, GoPro Care, Mounts & Accessories

Rev One Design
Sr. Designer
2014 – 2015

Designed Corporate Branding / Identity • Packaging Design • Web Design / Layout • Booklet Design • Icon Design • Designed various client collateral– brochures, newsletters, manuals, reference guides, logos and online web banners • Product Photography • Image Re-touching / Manipulation

Key Projects: Genentech Partnership Branding, USCS Identity, Petco, Google Play

Monster Products
Sr. Designer
2012 – 2014

Product Packaging • Print Marketing Design • Booklet Design • Campaign Production- Banners, Literature Design • Point of Purchase (POP) Signage • On-Product Graphics / Illustration • Lifestyle Photography • Image Manipulation and Post Production

Key Projects: Adidas Originals, Diesel, iHeartRadio, DNA, iSport, EA Sports, Chanel, Viacom, MTV, Soundstage

Sol Republic
Designer
2012

Advertising Design • Social Media Campaign Production • Image Manipulation • Product Photography • Product Signage • Event Invitation Design • Product Packaging • On-Product Graphics / Illustration

Key Projects: Michael Phelps USA Olympic edition headphones, Deadmau5, Remix Tracks, 100 Days social ad campaign

NPI 
Sr. Designer
2008 – 2011

Information architecture / visual interface design on all NPI Systems' integrated marketing communications projects • Designed and developed identity systems for print/digital material including direct mail, corporate id, banners, brochures, e-newsletters, white papers

Key Projects: NASA Tech, Professional Sound, Control Design, Electrical Solutions, World Oil,

Reignforest Collective 
Designer
2005 – 2008

Creative strategy, design and management for RC site • Lifestyle art-direction • Social media campaigns • Developed brand standards • Design Print / Web Banners

Key Projects / Accts: Audyssey Labs, Swtbrds Creative, Massive Selector, BKc

What The People I've Worked With Say

Ferdinand-Noel could handle just about anything you throw at him -- and then some. Whether it's design, photography, or retouching, he excels at it. He does a great job analyzing and doing research on his projects, making sure for the best possible outcome. He clearly understands the brand, audience and products. Running a lean operation, he always comes in with a positive attitude and exceeds expectations. Even during hectic times, he always manages to keep his cool and crank out world-class creative. Noel is a talented designer you want on your team.

Ian Andal
Director
Mimosa Networks
2015

Ferdinand is your modern day Swiss Army Knife. His many talents and design prowess translates to success stories across the board. From design to professional photography, Ferdinand has always met my creative endeavors-always providing fresh concepts and always giving 110% for the benefit of the team and company. His work and ideas speak volumes and his propensity to go the extra mile will carry him even further in his career. 

Donerik Dela Cruz
Creative Director
Autograph Creative & Consultancy
2020

Ferdinand's combination of artistry and technical expertise is a great asset to any creative organization. He's an excellent graphic artist and photographer, but his greatest skill may be his resourcefulness. Whatever it takes to get the job done, he'll do it intelligently and diligently.

Chuck Poling
Global Copy Writer
2016

Noel brings a fresh and creative lens to everything he does. In my time working with him, I was impressed by his thoughtful approach to any project—from understanding the goals and objectives, to helping produce beautiful and human campaigns / projects / assets. Noel’s ability to juggle multiple projects with his unique design aesthetic helped us make many of our new campaigns visually exciting and engaging, especially on our social media channels. He was incredibly easy to work with and is open-minded and flexible. His fantastic photography skills and commitment to make himself available were greatly appreciated by the content team. I hope he always keeps his can-do attitude and love of learning new things.

Trupthi Reddy
Director of Content Marketing
SoundHound Inc.
2020

I partnered with Ferdinand on many projects over the course of several months. Ferdinand is a talented graphic designer, but his depth as a creative professional runs far deeper than graphic design alone. Ferdinand’s technical dexterity includes audio, digital, photography and web, to name a few. Complimenting his suite of technical aptitude, Ferdinand also maintains excellent poise under pressure. He is dedicated to his craft and loyal to his team, a wonderful creative talent and a great person.

Trevor Dawson
Creative Director
Firewood
2015

I have been fortunate to work with Ferdinand-Noel on multiple projects, from pharmaceuticals to consumer electronics, and I don't know any other designer with both a broad base of skills and a healthy, can-do attitude when attacking projects. Ferdinand has been key in developing packaging and identity that is both creative but still fits within a major brand's overall look and feel. He brings much to the table, whether leading a design project, taking lifestyle photography, or contributing to brand development. Finally, Ferdinand maintains his cool under high pressure situations better than anyone I know, a skill that is key in our line of work. Ferdinand is a valuable asset to any organization he works for, and I look forward to working with him in the future.

Joshua Love
Production Artist
Rev One Design
2015

Noel stands out because every time he presents himself, it's always with a positive attitude, followed by a full-circle understanding of not just designing, but how to strategically follow through with a campaign. I've witnessed Noel's creative process in being thorough, consistent, and determined to get better everyday as a creative.

Ratha Nou
Motion Designer
Stablished Projects
2013

Ferdinand-Noel is one of the most talented graphic designers I have had the privilege to work with. He has an ingenious design skill with great attention to detail. His work is extremely reliable and consistently delivers on schedule. He has helped to create a series of effective campaigns for numerous collaborative artists for various showcases and conferences such as: SXSW, CES, Coachella, multiple Viacom events, AXS TV etc. His creative design performance yields outstanding results making it clear that he strives for success.

Shannon Serbe
GEO Content Producer
Apple
2013

Ferdinand was truly a pleasure to work with and an amazing asset to the team. He was able to turn around substantial projects in a very tight timeline. Ferdinand is constantly looking to improve his skill set and learn more about his craft. This appetite for improvement will serve him well at any future company. 

Ryan Notch
Producer
Apple
2014

Noel was an absolute joy to work with! I have been beyond impressed with his creative eye and general excitement to take on any task. Any time I required design / photography for various social media channels, or even a creative perspective on something new I wanted to try, Noel absolutely knocked it out of the park!

Keelin Toal
Social Media Marketing
2020

Noel was a pleasure to work with throughout his tenure at SH Inc. From the time of his onboarding, I was immediately impressed by his professional experience and creativity. When we worked together on marketing and advertising assets he always approached projects with an open and collaborative mindset. Noel combined design with critical thinking in his explorations and demonstrated a curiosity and eagerness to grow. Any organization and team should count itself lucky to benefit from Noel's talents and energy.

Jonas Pauliukonis
Demand Gen Account-Based Marketing & Growth
SoundHound Inc.
2020

I've worked with Ferdinand a great deal and he has been a tremendous asset for me and the rest of the Marketing team. We've worked together on numerous large branding projects whether it be for trade show events such as CES or collateral for our partnership projects such as VH1, Complex Magazine, or Headphones for Hope. He has helped design logos, create print and digital ads for major product launches at retail and advertisements through our major partners. His attention to detail is unparalleled and I always appreciate his creative input, he is aware of how to design in a way that keeps our audience engaged while also adhering to strict brand guidelines. Ferdinand has the ability to take a small, vague concept and develop it into something powerful.

Brittany Sorensen
Partner Marketing
Google
2015

I had the privilege of working with Noel on various web projects, creating a unified brand vision across all channels, and I learned he was a modern day Renaissance man. Photography, video creation editing, brand identity, UI and responsive web design he can do it all with a big smile on his face. While some creatives think in device specific executions Noel creates beautiful content thats works across all platform. And in my experience that is a sign of a true professional, one who has the passion and skills to succeed.

Aleksey Leybin
Art Director
Facebook
2015

Noel is an incredibly unique designer. His insight on branding and efforts in ideation and creative execution helped to elevate company-wide initiatives including a special internal project to promote patents / inventions. The results were a high-end branding system that has extended to various print collateral and branded-goods. His creative work has become easily recognizable and a valuable intellectual asset for the company.

Jonah Probell
IP Strategist
2020

Noel’s work in design and photography, has always been spot on. He’s 100% a team player, and will help lift others up during the challenging phases of any projects, big or small. My experience working with him has been impeccable, and he is always ready to share his insights and expertise regarding large-scale graphics and visuals. You won’t find his level of diligence and attention to detail among many people.

David Ngo
Content Copywriter
2020

I've hired Noel to shoot multiple events for us and highly recommend his work as a photographer. During each event he captured the whole package - from overall mood to specific details - and was able to produce great results within difficult lighting conditions. He has been a pleasure to work with - punctual, professional, and reliable.

Colin Piper
Sr. Manager
Autodesk
2013

I have come to Ferdinand-Noel for a number of projects this past year. Every single time I have walked away with my expectations exceeded. I work under strict deadlines at times so working with others who are concerned with punctuality is a must. The best part about working with Ferdinand-Noel, aside from wonderfully creative work, is the fact that I did not have to follow up with him once about getting the work done and for me this is priceless.

Kyle Pierce
Business Development
YouTube / Google Play
2011

As a leading member of the design team, he remained reliable–working diligently on multiple high-level projects even amid fast-paced requests that required immediate attention. His creative abilities range from art direction to detailed design and includes a keen eye for photography. He is a strategic thinker, keeping the audience in mind, with a focus on the product and brand experience.

Michael Marks
Lead Program Manager
Apple
2015

I had the pleasure of working with Noel on a multitude of projects ranging from design and layout, to photography. He has a keen eye for composition and detail, capturing photos in the manner they need to be portrayed. Noel was a fantastic resource when it came to technical knowledge regarding the appropriate cameras/lenses needed for different situations, lighting, and composition. With regard to design, he thinks outside the box and understands his clients' needs. Noel effectively incorporates feedback from clients in all his work, and does so in a positive manner. Anyone working with Noel would benefit immensely by his easy-going nature and willingness to be a team player. He truly goes above and beyond to provide the best.

Alisha Roeder
Creative Director
One East Design
2011